![]() The setup? Surprise! It’s ridiculously easy. Sure, their profit margin is probably like, four cents - but that they’re not selling these at a loss at that price point is kind of absurd. Even after accounting for the Wi-Fi chip, the CPU, 2GB of flash memory, the RAM, licensing the right to use HDMI, assembly, packaging, and shipping them to the states, they’re somehow making money selling these things for thirty five dollars. Are you kidding me? According to Google, they’re not selling them at a loss. I’ve been thinking about it all night, and I don’t think I’ve ever been as surprised by a device as I am by the Chromecast. The Chromecast is a wireless portal to your TV, and doesn’t try to be anything more. The Chromecast has next to no user interface of its own, either it’s got a single screen that shows the time and whether or not it’s connected to your WiFi that appears when nothing is being streamed, but again, the device you’re streaming from largely acts as the interface. The Chromecast itself has no remote whatever device you’re streaming from is the remote. ![]() The Chromecast is deceptively simple: you plug it into your TV, then stream video and music to it from apps running on your iPhone, Android device, or laptop. ![]() It’s probably the most overused quote in tech writing… which sucks, because I’d really like to use it to describe how I feel about the Chromecast. “Any sufficiently advanced technology is indistinguishable from magic.”
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